What is a brand?

What role do colours play in a "BRAND" ?
Color Theory is often used to shape the overall vision, message and values of a brand. It is important to choose the right strategy in the early years. Read more...
10 Examples of a Reputable "BRAND"
A summary of the branding used in major conglomerate companies like Evian, Patagonia, Pfizer, Tesla, Apple, Coca-Cola, Uber, Google, Shell, and Instagram. Read more...
Who is the audience of your "BRAND"?
Often times, the audience of a brand is a mirror image of the founder who created it. This comes from the desire to create what they want to purchase. Read more...
Where do you commence your "BRAND"?
Early stages of a brand focus on the important aspects. The color, font, story, vision and appeal. Together, they create the identity that the brand will echo. Read more...
The definition of a "BRAND"
A Brand is more than just a name. It is a word that describes the mission, the vision, and the movement created at one point in time. Read more...