Color Theory is often used to shape the overall vision, message and values of a brand. It is important to choose the right strategy in the early ye...

A summary of the branding used in major conglomerate companies like Evian, Patagonia, Pfizer, Tesla, Apple, Coca-Cola, Uber, Google, Shell, and Ins...

Often times, the audience of a brand is a mirror image of the founder who created it. This comes from the desire to create what they want to purchase.

Early stages of a brand focus on the important aspects. The color, font, story, vision and appeal. Together, they create the identity that the bran...

A Brand is more than just a name. It is a word that describes the mission, the vision, and the movement created at one point in time.